Chennai, Jan 22 (.) CV makers Ashok Leyland, the Indian flagship of the Hinduja Group, today reintroduced two of its most legendry trucks TAURUS and HIPPO.
Revived for the modern era, TAURUS represents the high-horsepower tipper range, while HIPPO anchors the tractor portfolio.
Their launch marks the return of names long synonymous with ruggedness and reliability, now re-engineered with next-generation technology to meet the evolving needs of India’s economy, a company statement here said.
The vehicles were unveiled by Mr. Shenu Agarwal, Managing Director and CEO, Ashok Leyland, in the presence of Mr. Sanjeev Kumar, President – MHCV and Ms. Madhavi Deshmukh, National Sales Head, along with esteemed customers, dealers and representatives from the media.
With higher productivity, improved uptime, superior fuel efficiency, and enhanced driver comfort, the new TAURUS and HIPPO range are engineered to deliver better lifecycle economics and higher profitability for fleet operators.
Built on Ashok Leyland’s advanced AVTR modular truck platform, the new range offers enhanced flexibility through multiple configurations and feature options. Both TAURUS and HIPPO will be available for bookings and deliveries through Ashok Leyland dealerships across India.
Mr. Shenu Agarwal said, “TAURUS and HIPPO are purpose-built for heavy-duty requirements of mining, infrastructure, and construction applications. The new truck range is powered by Ashok Leyland’s A-Series 6-cylinder engines, now with industry-leading peak torque and power, delivering unmatched durability and reliability, higher productivity and faster turnaround times.”
Mr. Sanjeev Kumar said “HIPPO and TAURUS aren’t just product names; they are legends that earned the trust of generations of Indian transporters. These names became synonymous with heavy-duty performance across Indian highways and mining sites, and that’s the legacy we’re building upon.
Tippers and tractors are among the fastest-growing segments in the MHCV industry, playing a critical role in India’s infrastructure growth. Operating in harsh terrains and extreme conditions, these vehicles demand superior reliability, robustness, and driver comfort.
The new TAURUS and HIPPO combine that legendary ruggedness with cutting-edge technology. We have significantly enhanced ease of operation, reduced driver fatigue, and improved component life. Features such as higher drivetrain durability and faster turnaround times will directly translate into higher uptime and better profitability for our customers. This launch underscores our commitment to customer-centric innovation and operational excellence.”
. GV 1745