New Delhi, Jan 30 (.) K-pop powerhouse ‘Blackpink’ has officially kicked off the countdown to their long-awaited comeback. The group unveiled the first concept teaser poster for their third mini-album, ‘Deadline’, sending fans into a frenzy.
On Friday, YG Entertainment released the teaser via its official blog, offering the first glimpse into the album’s mood and visual direction. Featuring striking close-ups of Jisoo, Jennie, Rosé, and Lisa, the teaser hints at what’s coming while maintaining an air of mystery.
Shot in a sleek black-and-white palette, the minimalist visuals exude tension and elegance. Polished updos, bold accessories, and sculptural poses are paired with pristine white outfits and delicate hand details, creating a look that is both refined and hypnotic.
Even in its brief reveal, the teaser heightens anticipation for the sonic and visual world Blackpink is set to bring with ‘Deadline’. The group’s signature charisma merges seamlessly with the album’s sophisticated aesthetic, suggesting a comeback that balances elegance with impact.
‘Deadline’ is set to release on February 27 at 2 pm KST (10:30 am IST), marking ‘Blackpink’s’ first full-group release in over three years and five months since their 2022 album Born Pink. With each comeback, the quartet continues to redefine K-pop’s global footprint, and expectations are once again sky-high.
The announcement follows the conclusion of ‘Blackpink’s’ blockbuster world tour, which spanned 33 shows across 16 cities. From making history as the first K-pop girl group to headline London’s Wembley Stadium to selling out stadiums worldwide, Blackpink reaffirmed their status as a truly world-class act.
‘Blackpink’ is a four-member girl group under YG Entertainment, consisting of Jisoo, Jennie, Rosé, and Lisa. Since their debut in August 2016, the group has emerged as the world’s leading girl group, delivering chart-topping hits and record-breaking albums.
They are the first K-pop girl group to achieve both million-seller and double million-seller status and the first Asian female artists to simultaneously top the U.S. Billboard 200 and the U.K. Official Albums Chart.
‘Blackpink’ also made history as the first Asian act to headline the Coachella Valley Music and Arts Festival and completed the largest world tour ever by a K-pop girl group, performing 66 shows across 34 cities to a cumulative audience of 1.8 million.
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