Los Angeles, Feb 7 (.) Lady Gaga is taking the Super Bowl stage to champion kindness and compassion, using one of the world’s largest advertising platforms to spread a message of love in challenging times.
The Grammy-winning artist says she hopes to “spread love at a time when people are hurting” through her appearance in Rocket and Redfin’s 60-second Super Bowl LX commercial, which will air on Sunday, according to People magazine.
The advertisement features Gaga performing a reimagined version of the iconic Mister Rogers’ Neighborhood theme song, Won’t You Be My Neighbor?, adapted for a 2026 Super Bowl audience.
In an interview with People, Gaga said the song’s message feels more relevant than ever, instantly transporting her back to childhood memories of watching Mister Rogers on television. “He was one of those rare people who made you feel like you were enough just by being yourself,” she said, calling that sentiment both powerful and enduring.
Gaga shared that she felt “genuinely honoured” when Rocket, Redfin and Fred Rogers Productions approached her for the project. She noted that Mister Rogers championed kindness and acceptance “at a time when not everyone did,” adding that his message feels “more urgent now than ever.”
Her rendition of the song was recorded at Shangri-La Studios in Los Angeles with collaborators Alex Smith and Benjamin Rice. “I wanted to sing it with sincerity and optimism,” Gaga explained, “but I also wanted it to reflect some of the tension of the times,” as quoted by People.
She said the creative team kept returning to the central question posed by the song: will people show up for one another?
Gaga credited her upbringing in a diverse New York City neighbourhood, as well as her working-class parents, Cynthia and Joseph, for shaping her sense of community. “Belonging doesn’t mean everyone looks like you,” she said. “It means people show up for each other.”
That philosophy also underpins the Born This Way Foundation, which Gaga co-founded with her mother. Emphasising that kindness is a strength rather than a weakness, she said, “Kindness isn’t soft, it’s brave,” pointing to the fear and uncertainty affecting many communities across the United States. “People are hurting, and the answer to that hurt has to be love.”
Calling kindness “a free currency from a well that will never dry up,” Gaga urged people to choose it every day.
The Super Bowl broadcast will also feature a halftime performance by Bad Bunny, whom Gaga praised warmly. After meeting him at the 2026 Grammy Awards, she said his words about love being stronger than hate “moved me to tears.”
Asked if she had any advice for the halftime headliner, Gaga brushed it off with characteristic warmth: “All he has to do is be the beautiful person he already is.”
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