Mies (Switzerland), Jan 20 (.) FIBA said on Monday that the 3×3 World Tour produced “exceptional results” across digital, broadcast, and brand metrics in 2025.
The 2025 FIBA 3×3 World Tour, including World Tours, Challengers, and Qualifiers, was staged in 38 cities across Europe, Asia, and the Americas. FIBA said the competition was broadcast in more than 200 countries and regions via digital platforms and linear television, generating more than one billion digital content views and exposures across social and digital platforms.
FIBA said the tour’s total followers across social platforms rose from 7.3 million in 2024 to 10 million in 2025, a 37 percent year-on-year increase.

“Short-form video formats played a central role in showcasing key moments, player highlights, and event atmosphere across social platforms,” FIBA said.
. XINHUA VAN ARN