Hyderabad, Dec 31 (.) The Federation of Indian Export Organisations (FIEO) on Wednesday welcomed the Government of India’s launch of the Market Access Support (MAS) Intervention under the Export Promotion Mission (EPM).
The FIEO stated that the move will strengthen India’s export competitiveness by improving structured access to global markets, particularly for MSMEs and first-time exporters.
Approved by the union Cabinet on November 12, the MAS Intervention provides targeted financial and institutional support for buyer-seller meets, international trade fairs and exhibitions, reverse buyer-seller meets in India, and trade delegations to priority and emerging markets.
The scheme is being implemented under the NIRYAT DISHA sub-scheme of the Export Promotion Mission.
In a statement, FIEO President S C Ralhan said the initiative marks a shift towards predictable and outcome-oriented export promotion, addressing long-standing market access challenges faced by smaller exporters.
He noted that the provision of a three-to-five-year advance calendar of international events will improve planning certainty for exporters and trade bodies, while mandatory MSME participation will help broaden India’s export base.
Under the framework, the government has rationalised financial support ceilings and cost-sharing ratios, with preferential treatment for priority sectors and markets.
Exporters with overseas shipments of up to ₹75 lakh in the previous year will also be eligible for partial airfare support, aimed at encouraging participation of new and small exporters in overseas trade events.
The scheme is fully digitised through the trade.gov.in portal, enabling online approvals, feedback, lead tracking and outcome measurement.
Industry bodies said this is expected to improve transparency, reduce transaction time and align export promotion activities with measurable business outcomes.
FIEO also welcomed the introduction of proof-of-concept and product demonstration support for technology-driven sectors, stating that the MAS Intervention could play a key role in enhancing buyer engagement, market diversification and integration of Indian exporters into global value chains.
. KNR .