New Delhi, Feb 7 (.) Forbes Global Properties on Thursday announced “Mission 2030,” a long-term strategic vision for India, outlining a disciplined and standards-led approach to luxury real estate across residential, commercial and advisory segments.
Anchored in the century-old Forbes legacy of credibility and trust, Forbes Global Properties said it would prioritise asset quality, integrity and long-term value creation over rapid expansion or volume-driven growth.
India is undergoing a structural shift in its luxury real estate market, driven by sustained wealth creation, rising global capital inflows and a growing base of high-net-worth (HNIs) and ultra-high-net-worth individuals (UHNIs), the company said. In this environment, real estate is increasingly being viewed as a strategic asset class combining lifestyle aspirations, investment value and global mobility.
Mission 2030 outlines the firm’s plan to work selectively with best-in-class partners, develop globally benchmarked assets, strengthen institutional-grade advisory capabilities and create stronger linkages between Indian and global real estate markets, while remaining aligned with Forbes’ global standards.
Michael W. Jalbert, Chief Executive Officer of Forbes Global Properties, said the company sees significant long-term potential in India’s branded luxury segment.
“Forbes Global Properties has grown significantly over the past five years, with more than 600 offices across 38 countries,” Jalbert said. “We have ambitious plans for India that will help real estate consumers access more professional, transparent and globally benchmarked services.”
The company stressed that its India strategy would be measured rather than expansionary.
“This is not about rapid expansion. It is about building presence with purpose,” the company said. “Brand integrity, asset quality and long-term value creation will remain central to every decision we make in India.”
Mani Gupta, Director, Forbes Global Properties India, said the Mission 2030 vision places particular emphasis on branded residences, a segment that is gaining traction among Indian buyers.
“As branded residences gain momentum in India, Mission 2030 focuses on implementing them in a more professional and integrated manner,” Gupta said. “The Indian market is maturing rapidly. Buyers are no longer driven only by aspiration, but by discernment—evaluating properties for lifestyle, investment value, governance, sustainability and long-term growth.”
She added that Forbes Global Properties aims to cater to the evolving expectations of consumers in the branded luxury segment.
“Branded residences bring greater transparency, higher quality standards and the potential for better returns on investment,” Gupta said.
The company reiterated that branding would follow asset excellence, architectural distinction and market relevance, rather than precede them.
Through Mission 2030, Forbes Global Properties said it aims to play a defining role in shaping a credible, globally aligned luxury real estate ecosystem in India over the next decade, positioning itself as a trusted bridge between global capital and premium real estate opportunities in the country.
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