Hyderabad, Jan 12 (.) Bartronics India Limited on Monday announced it has received board approval to acquire a 51 percent strategic stake in AYOU, the fresh produce brand operated by Shree NagaNarasimha Pvt. Ltd. (SNN), marking the company’s formal entry into organised agri trade under its Project Avio Agritech initiative.
AYOU is a Bengaluru-based fresh produce aggregation and processing company that sources fruits and vegetables directly from farmers, farmer producer organisations (FPOs), mandis and collection centres, the Hyderabad based company said in a release here.
The company undertakes grading and processing before supplying to leading quick commerce and modern retail platforms, including Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart and More Retail.
The company operates a 6,000 sq. ft. processing and grading facility in Bengaluru with a capacity of up to 900 tonnes per month, supported by sourcing hubs across multiple agricultural belts.
While demand from organised buyers has remained strong, AYOU’s growth has been constrained by working capital and scale limitations.
Bartronics’ investment is expected to support expansion in aggregation volumes, processing capacity, trade cycles and the addition of higher-margin, processing-led categories.
As part of the strategic partnership, Bartronics and AYOU are also evaluating export-led opportunities, with Dubai being assessed as a potential base for agri exports, particularly premium fruits and vegetables.
The companies are exploring selective imports of dry fruits and exotic produce into India, with Singapore and other international markets under evaluation for the longer term.
Commenting on the development, N. Vidhya Sagar Reddy, Managing Director of Bartronics India Limited, said the investment represents an execution-focused step in the company’s agritech journey.
AYOU’s established operating platform and strong off-take relationships across quick commerce and modern retail would allow Bartronics to scale alongside existing demand while building capabilities in aggregation, value addition and agri commerce, he added..
With this investment, the company moves from strategy articulation to on-ground execution in organised fresh produce, processing and agri trade.
. KNR .