New Delhi, Feb 6 (.) Former England cricket captain Kevin Pietersen on Friday unveiled Ardent Alcobev Private Ltd’s premium bottled-in-origin spirits collection at an exclusive launch event held here
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Ardent Alcobev, an emerging player in India’s premium alcoholic beverage market, is a joint venture between Rajasthan Liquor Ltd and industry veterans Debashish Shyam and Jatin Fredericks.
The company introduced its new range featuring Dram Bell Blended Scotch Whisky from Scotland and Russian-origin spirits, including Gin Soak Premium Dry Gin and Glacir Vodka, as per a release.
The event was held at Travancore Palace, New Delhi, and was hosted by Pietersen, a marquee investor in the company, along with its co-founders.
The newly launched portfolio follows the bottled-in-origin (BIO) model, with all products distilled and bottled in their countries of origin. Dram Bell is available in two variants, Premium and Reserve, both bottled in Scotland. The Reserve expression is a five-year-old blended Scotch whisky.
Gin Soak Premium Dry Gin is produced in Russia using botanicals sourced from the Altai Highlands, while Glacir Vodka is distilled using water from Siberia’s Lake Baikal.
Speaking at the launch, Pietersen said being part of Ardent Alcobev’s journey had been rewarding and highlighted Delhi as a market that appreciates fine spirits and quality craftsmanship.
Commenting on the expansion, Debashish Shyam, Co-Founder of Ardent Alcobev, said the company’s focus remains on building a brand that delivers consistent quality while catering to evolving Indian consumer preferences in the premium spirits segment.
“All three spirits are now available at retail outlets across Delhi and Haryana,” the company said in a statement. . VAN .