New Delhi, Feb 18 (.) MakeMyTrip, India’s leading online travel company, Wedenesday announced that it will collaborate with OpenAI to deepen AI-led travel discovery to capture high-intent travel queries.
As part of this collaboration, MakeMyTrip uses OpenAI’s APIs to power new AI features in its app, enabling travellers to seamlessly move from conversational inspiration to booking within MakeMyTrip’s ‘Myra’ interface. This integration positions MakeMyTrip at the centre of AI-driven travel planning journeys.
The collaboration strengthens MakeMyTrip’s ability to respond dynamically to evolving travel intent, delivering structured, transaction-ready options across flights, hotels and ancillary services. It marks a shift from passive search visibility to active participation in AI-led discovery, translating conversational intent into bookable outcomes.
Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said “Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale. This is about transforming curiosity into confident decisions.”
Commenting on the collaboration, Managing Director, International for OpenAI, Oliver Jay, said: “MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants. Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform,” said Oliver Jay, Managing Director, International, OpenAI.
MakeMyTrip has been deeply invested in AI and machine learning for several years, embedding intelligence across the travel lifecycle. From inspiration and discovery to search, booking and post-sales support, AI is integrated at every stage. These proprietary models, built on large language architectures and rich travel-intent data, power capabilities such as Myra, the company’s GenAI Trip Planning Assistant.
Myra now facilitates over 50,000 conversations daily across multiple languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu and English. Its vernacular voice capabilities are expanding access, with over 45 per cent of queries coming from Tier-2 and smaller cities and voice-led interactions significantly higher in non-metros.
. KK RSA