Los Angeles, Feb 2 (.) Noah Kahan marked a major career moment with the debut of the music video for his new single, “The Great Divide”, while simultaneously unveiling plans for a North American tour during the 2025 Grammy Awards telecast.
The folk-pop singer debuted the video through a high-profile partnership with Mastercard, which aired the premiere during a commercial break at the awards ceremony. He follows in the footsteps of Lady Gaga, who premiered her Grammy Award-winning “Abracadabra” during the Mastercard commercial break of the 2025 Grammys.
At the end of the video, a voiceover announced that Kahan’s next North American tour would hit the road in summer 2026. Mastercard is offering special access to cardholders for tickets to the tour, reports The Hollywood Reporter.
The emotional video paired perfectly with Kahan’s vulnerable new track. The single is Kahan’s first off the highly anticipated upcoming album, which is set to be released on April 24. “The last five years have been the single most challenging, complicatedly beautiful, and life-altering of my career,” Kahan said in a release about the album.
Further expanding this moment of self-examination, Kahan is also set to release a documentary film with Netflix ahead of the album’s arrival. In the film, director Nick Sweeney follows the Vermont singer-songwriter’s life after the major success of his 2022 album, Stick Season, which served as his mainstream breakout hit. . . .